// Free resource

The 32-point SEO and security audit checklist.

Use this checklist to audit any SMB website in under thirty minutes. It covers the technical SEO, on-page, performance, security, and trust signals that search engines weigh in modern rankings. Free to use. No sign-up required.

Progress0 / 32

Technical SEO

8 checks

Single H1 tag per page with primary keyword
Unique meta title under 60 characters per route
Meta description under 160 characters per route
Canonical link element on every leaf route
XML sitemap submitted to Google Search Console
robots.txt allows indexing of public pages
Mobile responsive viewport tag present
Open Graph and Twitter card metadata complete

On-Page Content

6 checks

Primary keyword in title, H1, first paragraph, URL slug
Semantic HTML with proper heading hierarchy (h1 → h2 → h3)
Alt text on every meaningful image
Internal links to related pages with descriptive anchor text
Structured data (JSON-LD) matching page intent
FAQ schema where applicable for rich results

Performance & Core Web Vitals

6 checks

Largest Contentful Paint under 2.5 seconds
Cumulative Layout Shift under 0.1
Interaction to Next Paint under 200 ms
Images served as WebP or AVIF with width and height
Critical CSS inlined and non-critical CSS deferred
JavaScript bundles code-split per route

Security Signals Search Engines Rank

6 checks

HTTPS enforced site-wide with HSTS header
Content Security Policy header defined
Strict-Transport-Security with preload
No mixed content warnings on any route
DMARC, SPF, and DKIM published for the domain
Subdomain takeover audit complete (CNAME hygiene)

Trust & E-E-A-T

6 checks

About page with named team and credentials
Contact page with verified business address and phone
Privacy policy and terms of service published
Verified client testimonials with names and dates
Original case studies with measurable outcomes
Author bios linked to published articles

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